23/24 SEASON ACHIEVEMENTS
A YEAR OF COMMUNITY BUILDING
bUILDING ON LAST YEAR’S MEMBERSHIP GROWTH, THE olsc tORONTO eXECUTIve DOUBLED-DOWN ON THE MEMBER EXPERIENCE THIS YEAR. wE CONTINUED TO BUILD THE FAN BASE AT BOTH OUR PUBS, SENT AN UNPRECENDENTED NUMBER OF LOCAL FANS TO aNFIELD , GAVE AWAY MORE MAZING lfc-PRIZES, GREW OUR CHARITY EFFORTS, BROUGHT BACK “tHE aNFIELD wRAP” FOR ANOTHER TORONTO SHOW, HOSTED MORE MEMBER EVENTS, AND ARE SENDING 4 LUCKY MEMBERS TO SEE kLOPP’S LAST MATCH AT aNFIELD!
tHE STORY OF THE YEAR: MORE, MORE, MORE!
BY THE NUMBERS
9.5%
Overall Social Growth
5%
Twitter Growth
16%
Instagram Growth
7%
Facebook Growth
MEMBER EXPERIENCE HIGHLIGHTS
Meeting Klopp
A dozen of our Premium Members for whom we secured Anfield tickets, were upgraded to Carlsberg Hospitality where they met Klopp, Andy Robertson, and Virgil Van Dyke!
MORE “ANFIELD WRAP”
Based on popular demand, we were successful at bringing The Anfield Wrap back to Toronto to share their unique take on the Liverpool FC experience and share their personal stories about Klopp and our team.
more member events
We hosted another sold-out Crimbo party giving away over $2,000 in gifts, a year-end thank you party where we gave away 4 all-expense-paid trips to Liverpool, and hosted a free member breakfast for our Premium Members to kick off the season. We’ve also seen a number of pre- and post-match “Red Event Parties” to help create more community engagement.
More Members to Anfield
Based on the growth of our membership and the Executive’s efforts behind the scenes, we sent over 50 Premium Members, a new record, to Anfield to live out their dreams! !
Hosted more visitors
With our fan club’s growing prominence around the world, we’ve hosted more global LFC fans than ever before. We welcomed fans from Iceland, Brazil, Germany, the UK, Japan, the Netherlands, the Philippines, Kenya, and more! OLSC Toronto is now a global destination in its own right.
MORE CHARITABLE ACTIVITY
OLSC Toronto continued its mandate to support local charities with a $1500 donation to The Daily Bread Food Bank. In addition, a number of our members have taken the time to volunteer their time in the warehouse to help get more food to more of those in need.
More Giveaways
To make getting to the pub more exciting, we’ve given away amazing monthly prizes at each of our pubs including LFC-branded Muskoka Chairs, Bar Fridges, Backyard Coolers, and a variety of LFC signed merchandise such as jerseys and framed player pictures.
MORE FAMILIES
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